Harroway

Since 2026

About

A higher standard of real estate built on clarity, process, and results. A trusted partner in real estate, development, and investment strategy.

1

Proven results

2

Market access

3

Dedicated service

4

Transparency

experience, insight, and execution across every project. Know us.

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Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
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Property management & operational services

From residential management to ongoing asset oversight, we deliver structured solutions focused on efficiency, experience, and long-term performance.

Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
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Residential sales and lettings services

We provide tailored sales and lettings services across London, combining market insight with a clear and professional client experience.

Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.

Combining insight, precision, and modern thinking into one clear balanced process

Spaces and atmosphere

Modern residential interior architecture design
Modern residential interior architecture design
Modern residential interior architecture design
Modern residential interior architecture design
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Years in London

Founded in 2006, Harroway has built a specialist presence in London's prime residential markets over 18 years.

Years in London

Client satisfaction

Measured across developer, buyer, landlord, and block manag clients through post-instruction surveys.

Client satisfaction

Development value advised

Cumulative gross development value across new residential schemes instructed to Harroway since 2006.

Development value advised

Advantages

1

Proven results

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Over 2,400 new development units sold and 480 blocks under management, with a consistent track record across prime and prime fringe London markets.

2

Market access

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Our developer and agent relationships give buyers access to properties and off-plan units that never reach Rightmove or Zoopla.

3

Dedicated service

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No handoffs, no call centres. Every developer, buyer, and landlord works directly with their assigned Harroway agent or manager from instruction to completion.

4

Transparency

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All sales commissions, management fees, and service charges are agreed in writing at the outset. No hidden charges at any stage of the engagement.

5

Market analytics

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Every property we sell, manage, or recommend to an investor is supported by current market data, recent transaction evidence, and a clearly reasoned recommendation.

6

Network access

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Harroway's international buyer programme extends across the Middle East, Southeast Asia, and Europe, providing developers with access to a qualified cross-border purchaser pool.

Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
Tablet on a wooden desk displaying Q4 analysis charts, with a closed notebook, pen, and potted plant nearby.
Experienced
development

Meet the team and leadership behind our property and development projects

professionals

Meet the team and leadership behind our property and development projects

Edward Ashworth
Founder & Managing Director
Edward Ashworth

Founder of Harroway with 22 years of experience across London new development sales, prime residential advisory, and investment transactions.

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Charlotte Reid
Head of Block & Estate Management
Charlotte Reid

Block and estate management specialist with 16 years of experience overseeing residential developments across Greater London and the Home Counties.

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Priya Mehta
Head of Investment Advisory
Priya Mehta

London residential investment specialist with 14 years of experience advising private investors, family offices, and international buyers across Greater London.

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Jessica Sutton
Senior Director
Jessica Sutton

London new development sales specialist with 18 years of experience and a personal track record exceeding £900M in residential development value.

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Sophie Clarke
Operations Director
Sophie Clarke

Real estate operations specialist with 10 years of experience across transaction management, compliance, and client experience in London residential property.

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Tom Whitfield
Senior Lettings Manager
Tom Whitfield

London residential lettings specialist with 8 years of experience managing prime letting portfolios and corporate tenant placements across central and east London.

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