A higher standard of real estate

18+
Years
98%
Satisfaction
£4.2bn
GDV

Full-service real estate representation and property management solutions

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Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.

Modern Real Estate Solutions & Properties

Our team delivers integrated property and development services, combining local expertise with a global perspective.

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Our team delivers integrated property and development services, combining local expertise with a global perspective.

Charlotte Reid
Real Estate
Solutions

We combine insight, design thinking, and execution to deliver high-quality outcomes

For developers

We combine insight, design thinking, and execution to deliver high-quality outcomes

Combining insight, precision, and modern thinking into one clear balanced process

Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
Modern business meeting in a minimalist office interior with natural light and contemporary workspace design.
Selected
property

Explore a curated selection of our residential and development projects

developments

Explore a curated selection of our residential and development projects

Boundary Works, Shoreditch
2023
New Development

Boundary Works, Shoreditch

306-unit off-plan sales programme and block management instruction, Shoreditch, London EC2

Location
Shoreditch, London EC2
Duration
26 months
Delivered
306 units
Year
2023
The Meridian, Canary Wharf
2024
Buying & Selling

The Meridian, Canary Wharf

Private off-market sales programme for a 48-unit UHNW residential tower, Canary Wharf, London E14

Location
Canary Wharf, London E14
Duration
22 months
Delivered
48 units
Year
2024
Sloane Place, Chelsea
2022
New Development

Sloane Place, Chelsea

Block management takeover and operational restructuring for a 124-unit mixed-tenure development, Chelsea SW3

Location
Chelsea, London SW3
Duration
Ongoing since 2022
Delivered
124 units
Year
2022
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Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.

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Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
1

What services does Harroway offer?

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Harroway provides new development sales, block and estate management, residential sales and lettings, buyer representation, investment advisory, development consultancy, and relocation services across Greater London and the Home Counties. Our primary focus is new residential development and prime London residential property.

2

How long does the process take?

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Timelines vary by service. A new development sales programme typically runs 12 to 24 months from launch through to final legal completion. A residential sale in the prime London market typically takes 8 to 16 weeks from instruction to completion. Block management instructions are ongoing. We provide a clear timeline estimate at the initial consultation for every engagement.

3

How does the onboarding process work?

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Every engagement begins with an initial consultation to understand the client's objectives, timeline, and constraints. For developers, this typically involves a scheme appraisal meeting. For buyers and landlords, it begins with a brief and requirements review. From there, we prepare a tailored proposal covering our recommended approach, fees, and timeline for approval before we proceed.

4

Do you work with international buyers?

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Yes. Harroway works with international buyers across the full purchase process, from initial market orientation and property search through to legal completion and post-purchase management. We can introduce clients to specialist UK property solicitors, mortgage advisers, currency transfer services, and block management providers as required. We have particular experience working with buyers from the UAE, Singapore, Hong Kong, and across mainland Europe.

Edward Ashworth
Founder & Managing Director
Edward Ashworth

Founder of Harroway with 22 years of experience across London new development sales, prime residential advisory, and investment transactions.

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Charlotte Reid
Head of Block & Estate Management
Charlotte Reid

Block and estate management specialist with 16 years of experience overseeing residential developments across Greater London and the Home Counties.

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Priya Mehta
Head of Investment Advisory
Priya Mehta

London residential investment specialist with 14 years of experience advising private investors, family offices, and international buyers across Greater London.

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Our
Team

Meet the experts behind our work

Edward Ashworth
Charlotte Reid
Jessica Sutton
Priya Mehta

Founded in 2006, Harroway has built a specialist presence in London's prime residential markets over 18 years.

18+
Years in London
Years in London

Measured across developer, buyer, landlord, and block manag clients through post-instruction surveys.

98%
Client satisfaction
Client satisfaction

Cumulative gross development value across new residential schemes instructed to Harroway since 2006.

£4.2bn
Development value advised
Development value advised