The Meridian, Canary Wharf

The Meridian is a 48-unit premium residential tower in Canary Wharf, E14, offering full-floor and half-floor lateral apartments across 14 storeys with floor-to-ceiling glazing, private winter gardens, and panoramic views of the City and the Thames.

Harroway was appointed as exclusive sales agent 22 months before practical completion, with a mandate to execute a discreet private sales programme targeting ultra-high-net-worth buyers in London, the Middle East, and Southeast Asia. The scheme was not listed on any portal at any stage.

• Private sales mandate secured 22 months prior to practical completion
• Buyer target profile defined as UK-based UHNW and international purchasers from the Gulf and Singapore
• Private preview programme developed for Harroway's investor and intermediary network, held across two evenings in our Mayfair sales office

Sales approach and outcome

All 48 units were reserved within six weeks of the private preview, before the development had topped out. Harroway managed the full exchange programme and all pre-completion buyer communications through to legal handover in Q2 2024.

• 100% of units reserved through private network prior to any public marketing
• Average sale price of £1,100 per sq ft achieved
• International buyers accounted for 42% of units, primarily from the UAE and Singapore

Post-completion management

Harroway was retained following completion to manage the letting and ongoing block management of the development, including the ground-floor resident amenity suite and two commercial units.

"Harroway's private network and their discretion throughout the process allowed us to deliver a fully sold building before we launched publicly. The result exceeded our pre-launch financial projections."