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Since 2026

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A higher standard of real estate built on clarity, process, and results

Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.

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Modern residential architecture with minimalist brick facade and contemporary balcony design at dusk.
1

What services does Harroway offer?

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Harroway provides new development sales, block and estate management, residential sales and lettings, buyer representation, investment advisory, development consultancy, and relocation services across Greater London and the Home Counties. Our primary focus is new residential development and prime London residential property.

2

How long does the process take?

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Timelines vary by service. A new development sales programme typically runs 12 to 24 months from launch through to final legal completion. A residential sale in the prime London market typically takes 8 to 16 weeks from instruction to completion. Block management instructions are ongoing. We provide a clear timeline estimate at the initial consultation for every engagement.

3

How does the onboarding process work?

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Every engagement begins with an initial consultation to understand the client's objectives, timeline, and constraints. For developers, this typically involves a scheme appraisal meeting. For buyers and landlords, it begins with a brief and requirements review. From there, we prepare a tailored proposal covering our recommended approach, fees, and timeline for approval before we proceed.

4

Do you work with international buyers?

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Yes. Harroway works with international buyers across the full purchase process, from initial market orientation and property search through to legal completion and post-purchase management. We can introduce clients to specialist UK property solicitors, mortgage advisers, currency transfer services, and block management providers as required. We have particular experience working with buyers from the UAE, Singapore, Hong Kong, and across mainland Europe.

Edward Ashworth
Founder & Managing Director
Edward Ashworth

Founder of Harroway with 22 years of experience across London new development sales, prime residential advisory, and investment transactions.

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Charlotte Reid
Head of Block & Estate Management
Charlotte Reid

Block and estate management specialist with 16 years of experience overseeing residential developments across Greater London and the Home Counties.

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Priya Mehta
Head of Investment Advisory
Priya Mehta

London residential investment specialist with 14 years of experience advising private investors, family offices, and international buyers across Greater London.

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