New Development
Solution
About
End-to-end new development sales for residential developers
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Proven results
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Market access
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Dedicated service
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Transparency
Specialist new development sales for residential developers across city, from off-plan launch through to legal completion.
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Appointed before launch, not after
We provide structured sales programmes tailored to each scheme's buyer profile and delivery timeline, with involvement beginning at the product and pricing stage.
Accountable through to legal completion
Every buyer relationship is actively managed through the construction period. We maintain conversion rates, handle pre-completion logistics, and coordinate legal handover at every stage.
New residential development demands specialist sales expertise at every stage. Harroway's new development division works exclusively with developers and housebuilders across Greater London, from early-stage product consultancy through to final legal completion.
We are appointed before the launch campaign opens, ensuring that every scheme is correctly positioned and priced before the first reservation is taken.
- Off-plan launch strategy including unit mix advice, pricing, and sales suite concept input
- Buyer qualification, reservation management, and exchange coordination throughout the build period
- Managed buyer communication programme maintaining conversion rates through to legal completion
- International buyer programme for schemes with cross-border purchaser appetite
Expertise across every stage
We support clients through every phase of property and development with solutions focused on clarity, efficiency, and consistent execution.
Modern services for modern projects
Our team provides a complete range of services tailored to residential development, property management, and long-term investment strategy.
A structured approach to development
Combining insight, planning, and hands-on delivery, we help clients navigate modern property and development challenges with confidence.
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