New Development Sales
Service
About
Expert sales representation from launch through to legal completion
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Proven results
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Market access
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Dedicated service
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Transparency
Off-plan sales management for residential developers across Greater London, from launch strategy through to legal completion.
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Appointed before launch, not after
We engage with developers at the product and pricing stage, ensuring the sales strategy is built into the scheme from day one. Off-plan launch programmes and buyer preview events are coordinated by our new development team.
Pipeline managed through to completion
Every buyer is actively managed through the construction period with structured communications, milestone updates, and pre-completion inspection coordination.
New residential development is a complex, high-stakes process. From pricing strategy and off-plan launch to managing buyer pipelines through a 12 to 24-month construction period and coordinating legal completions, every stage demands specialist knowledge and disciplined execution.
Harroway's new development sales team works exclusively with developers and housebuilders, providing the full range of sales services from early-stage product consultancy through to final unit completion. We are appointed before launch, not after the campaign has stalled.
- Early-stage consultancy covering unit mix, specification positioning, and pricing strategy
- Off-plan launch programme including sales suite design, marketing coordination, and agent preview events
- Buyer qualification, reservation documentation, and exchange management throughout the build period
Our managed buyer programmes maintain high reservation-to-exchange and exchange-to-completion conversion rates, protecting developer cash flow through the construction period. We manage all buyer communications, progress updates, and pre-completion inspections on the developer's behalf.
- Dedicated buyer relationship management through the full construction and completion period
- Pre-completion inspection coordination and defect resolution prior to legal handover
- International buyer programme for schemes with cross-border purchaser appetite
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