Residential Sales
Service
About
Repositioning and selling prime London residential property at the right price
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Proven results
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Market access
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Dedicated service
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Transparency
Residential sales agency for vendors of prime and super-prime London property, from accurate pricing through to legal completion.
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Priced correctly from day one
Every instruction begins with a rigorous comparable market analysis based on recent sold prices, adjusted for floor, aspect, condition, and specification.
Professional presentation, targeted reach
Professional photography, floor plans, and virtual tours are produced for every instruction, combined with targeted outreach to our qualified buyer database and international network.
Selling a prime London property requires more than a portal listing. The most successful sales are the result of accurate pricing, professional presentation, and targeted outreach to a qualified buyer pool.
Harroway's residential sales team works exclusively in prime and prime fringe London markets, providing vendors with market knowledge and buyer network access to achieve the best available outcome.
- Comparative market analysis and pricing recommendation supported by recent comparable evidence
- Professional photography, floor plan, and immersive virtual tour for every instruction
- Portal listing combined with targeted outreach to our qualified buyer database and international network
We manage all viewings, buyer qualification, offer negotiation, and progression through to legal completion, coordinating directly with solicitors on both sides.
- Structured viewing programme with qualified buyers only
- Offer negotiation and independent advice on the relative merits of each offer received
- Conveyancing coordination from Heads of Terms through to legal completion
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