Development Consultancy

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Unlocking value from sites and underperforming assets

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Site appraisal, planning support, and pre-launch sales strategy for residential and mixed-use schemes across Greater London.

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From site appraisal to sales strategy

We work with landowners and developers at the earliest stages, providing site appraisals, planning potential assessments, unit mix advice, and preliminary development appraisals.

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Market positioned before the first reservation

For schemes with consent or in detailed design, we provide market positioning, specification advice, and pre-launch sales strategy before the sales programme opens.

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Bringing a new residential or mixed-use scheme to market in London requires a clear understanding of planning policy, market conditions, and the financial structuring required to make a development viable. Harroway's development consultancy practice works with landowners and developers at the earliest stages of the process.

Our consultancy engagements typically begin with a site appraisal covering planning potential, comparable scheme analysis, proposed unit mix and specification, and a preliminary development appraisal. From there, we provide ongoing advice through the planning application process and pre-sales strategy.

Site appraisal covering planning, comparable analysis, and preliminary development appraisal
Unit mix and specification advice aligned with target buyer and tenant demand profiles
Pre-application planning advice coordination with specialist planning consultants

For schemes with an identified planning consent or in the detailed design stage, we provide market positioning and pre-launch sales advice.

Market positioning and pricing strategy for consented schemes pre-launch
Sales suite and show apartment concept input in conjunction with the developer's design team
Agent and investor preview programme management ahead of public launch