Edward Ashworth
Founder & Managing Director
New Development Sales, Prime Residential
Trusted by over 80 London developers since 2006
On-market, off-market, and pre-launch access across London
Every client has a dedicated point of contact throughout
Transparent fees, disclosed in writing before instruction
Every recommendation supported by current comparable evidence
Domestic and international buyer reach across 30+ countries
Edward Ashworth is the founder and Managing Director of Harroway, with over 22 years of experience in London residential new development sales and prime property advisory. He established Harroway in 2006 with a clear purpose: to provide developers, investors, and buyers with the level of specialist knowledge and professional discipline that the London market demands.
Edward began his career in residential development sales at a major London housebuilder before moving to a boutique prime agency in Mayfair in 2002. He founded Harroway four years later and has since led the firm's growth from a single-office London practice into a specialist operation with offices in Mayfair and Canary Wharf.
- 22 years of experience across new development sales, prime residential, and investment advisory in London.
- Founded Harroway in 2006 with a focus on new residential development across Greater London.
- Personal track record of over £1.2bn in residential development value sold across 40+ schemes.
- Fellow of the Royal Institution of Chartered Surveyors (FRICS).
- Regular speaker at the British Property Federation annual conference and New London Architecture events.
- Member of the Property Ombudsman scheme.
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